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  • Economics

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    內容簡介

      In August 2006, we are launching a new, streamlined version of MyEconLab to better fit the needs of both students and professors. Order the ISBN above if your course begins before 8/1/06, or click here if your course begins after 8/1/06. Economics offers a novel approach to the principles of economics course based on three pedagogical principles:

      Ongoing assessment is an essential component of the learning process;

      Students understand concepts better when they are presented in the context of engaging stories;

      Students remember more when they connect concepts to what they see or read in the news and what they experience in their every day life.

      Quality assessment permeates every component of Microeconomics, the first textbook to offer a class-tested test bank. MyEconLab s innovative online homework and tutorial system, with its innovative computer-grade graphing exercises, is tightly linked to the text.

      Michael A. Leeds, Temple University
      Peter von Allmen, Moravian College
      Richard C. Schiming, Minnesota State University, Mankato

     

    目錄

    Part I: Introduction
    1. Economics: The Science of Everyday Life
     EXAMPLE Registering for Class on the First Day
     of the Semester
    2. Efficiency and Allocation in the Global
     Economy
     EXAMPLE U.S Spending on Military Build-up and  Healthcare
    3. The American Economy in a Global Setting
     EXAMPLE Ups and Downs of Pittsburgh s Steel  Industry
    4. Introduction to the Demand and Supply ramework
     EXAMPLE Market for Coffee in Burlington,  
     Vermont
    5. Elasticity
     EXAMPLE Lunchtime Market for Fast Food
    6. Market Efficiency and Government Intervention
     EXAMPLE Buying a Laptop Computer for College

    PART II: The Role of Consumers and Firms
    7. Consumer Behavior
     EXAMPLE Spending Money on Pizza or CDs
    8. Firm Production and Cost
     EXAMPLE Guitar Production in Nashville, TN

    PART III: Market Structure, Pricing, and Public Policy
    9. Perfect Competition
     EXAMPLE Pike Place Market and the Seattle  
     Salmon Business
    10. Monopoly
     EXAMPLE Major League Baseball and an Atlanta  
     Braves game
    11. Monopolistic Competition and Product  
     Differentiation
     EXAMPLE Philly Cheese Steak Industry
    12. Oligopoly
     EXAMPLE Video Game Console Industry
    13. Antitrust, Regulation, and Deregulation
     EXAMPLE Ticketmaster as a Monopoly

    PART IV: Resource Markets, Market Failure and Public Goods
    14. Firms and Financial Markets
     EXAMPLE Google s Rise to Prominence
    15. Labor Markets
     EXAMPLE MP3 Carrying Case Manufacturer
    16. Poverty and the Distribution of Income
     EXAMPLE Oprah Winfrey is Career
    17. Market Failure and Public Goods
     EXAMPLE The Chesapeake Bay s Endangered  
     Natural Resources

    Part V: Measuring Macroeconomic Health
    18. Unemployment and Employment
     EXAMPLE Unemployed College Grad in the San
     Francisco Job Market
    19. Inflation and Prices
     EXAMPLE Hyperinflation in Germany During the
     1920 s
    20. GDP and the Business Cycle
     EXAMPLE Buying American: Toyota Matrix or Ford
     Focus

    Part VI: The Aggregate Demand, Aggregate Supply, and Fiscal Policy
    21. Aggregate Demand/Aggregate Supply: The Basic
     Model
     EXAMPLE Comparison of Macroeconomics Outcomes
     After the Vietnam War and Gulf Wars
    22. From Short-Run to Long-Run Equilibrium: The
     Model in Action
     EXAMPLE Comparative Performance of Various  
     Economies
    23. The Role of Aggregate Demand in the Short-
     Run
     EXAMPLE Hollywood s Fascination with the Great
     Depression
    24. Fiscal Policy
     EXAMPLE "Blame Game" Over the Health of the
     Economy During Presidential Elections
    25. The Federal Budget and the National Debt
     EXAMPLE Spiraling U.S. National Debt

    Part VII: Money and Monetary Policy
    26. Basics of Money and Banking
     EXAMPLE Private Currency in Ithaca, New York
    27. Money Creation and Monetary Policy
     EXAMPLE Federal Reserve Actions to Stabilize  the U.S. Economy in the Wakeof the 9/11   
     Terrorist Attacks
    28.Money in the Macroeconomy
     EXAMPLE Federal Reserve Doubles M1 Money Supply

    Part VIII: Long-Run Economic Health
    29. Long-Run Implications of Macroeconomic Policy
     EXAMPLE Debate Over Active versus Passive  
     Stabilizatoin Policies in Response to the 2001  Recession
    30. Economic Growth
     EXAMPLE Comparing the U.S. and Mexican   
     Economies

    Part IX: International Trade and Finance
    31. International Trade
     EXAMPLE Anti-globalization Protesters at the  WTO Meeting in Seattle, WA
    32. International Finance
     EXAMPLE The Argentine Financial Crisis

     

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